|Mazda has produced more than 900,000 MX-5 Miatas since 1989. (Photo: Mazda)|
"More than 20 years have passed since the first-generation Mazda MX-5 was born," said Seita Kanai, Mazda's executive officer in charge of development. "During this time, society and vehicles themselves have changed significantly. Responding to environmental issues and the depletion of the Earth's natural resources has become increasingly important for all automakers. As part of its environmental efforts, Mazda announced its new SKYACTIV technologies last year. Currently, we are pushing forward with development of future products that will incorporate these technologies. Many of the elements that go into our SKYACTIV technologies, such as comprehensive weight reduction, grew from the long years of development work that have gone into the MX-5. Indeed, the guiding principle behind the SKYACTIV technologies – to build cars that are fun to drive – is perfectly embodied by the MX-5."
|The 900,000th MX-5 Miata, an example of the model's global popularity, is heading for Germany. (Photo: Mazda)|
The MX-5 has grown in size over its 21 years, plus has improved interior comfort and quality while adding new technologies such as its optional four-season retractable hardtop roof. Nevertheless, the basic premise for the car, specifically its adherence to lightweight, fuel-friendly four-cylinder fun, motors on, which, most critics agree, is why it continues to maintain and attract a loyal following that allows it to succeed in a sports car market that has been ruthless to competitors.
"Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades," said Nobuhiro Yamamoto, program manager of the current MX-5. "Its enduring success is due to the strong support it enjoys from MX-5 fans around the world. Going forward, I will strive to keep the MX-5's spirit alive while evolving it into a car that will be loved by even more people."
|Mazda will continue to improve the MX-5 as it targets the 1 million mark. (Photo: Mazda)|
"As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5, " Kanai added. "We will refine its fun-to-drive character and further enhance its environmental and safety capabilities. As Mazda passes its 91st birthday, we are turning our sights toward our 100th anniversary. In the years ahead, we will continue to cherish the MX-5, alongside its loyal fan base, as the symbol of the Mazda brand."
The 900,000th MX-5 rolled out of Mazda's Hiroshima plant on Tuesday, February 8, 2011, a 2.0-litre soft-top model finished in Copper Red Mica paint and destined for Germany, reiterating that while the original MX-5 was inspired by British and Italian sports cars of the past before being conceived and built in Japan, its success is the result of an ongoing global love affair.
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