I recently had a chance to attend a car seminar in which Christine Mitchell, The Car Lady, spoke.
I have known Christine for several years and have written articles on her for various publications.
She was speaking at Marinos Fine Cars Subaru in Etobicoke. Because of traffic delays, I arrived shortly after her seminar began and sheepishly found a spot to sit among the crowd of 100 or so in attendance. They were customers invited by the dealership to learn about car features and service, which are Christina’s areas of expertise.
I figured I could videotape what she was saying, but the acoustics weren’t great and I have hearing issues but refuse to wear hearing aids.
Some things she said about car colours really piqued my interest. She was talking about why some colours are more popular than others, both for purchasing and, sadly, for stealing.
She said white cars are the most popular to purchase, something like one out of four. I always figured that because white is a neutral colour, manufacturers would produce them more abundantly.
After Christine finished the second half of her seminar, which dealt with brakes and other elements of service, I asked her if I could do a video strictly about car colours. Being the pro she is, Christina went into great detail, and even finished it with an anecdote about blue cars. I don’t think she knows a drive a blue car.
Rather than give away what she said, I encourage you to look at the video, which Christine did lickety-split in a minute.
Inasmuch as I like to write, I believe sometimes videos are equally, if not more, effective. This is especially true when The Car Lady is in the video. She totally rocks. I plan to do many videos with Christine about car features and service.
By the way, I also did a video with Marino’s Fixed Operations Manager Harry Kohli, who spoke glowingly about Christine. He’d been trying for quite some time to book Christine, and he’s looking to bring her back.
Christine and her associates do seminars throughout Canada. If your dealership has booked her, I highly recommend seeing her. You will be entertained and educated.
I plan to do many videos with Christine because she is anything but dull, and hopefully will be on time. Being late is a bad habit, and using traffic is an excuse gets old, even if it is true in the area where I live. It’s become a suburban jungle.
Perry Lefko is the Content Manager of The Car Magazine. He can be reached at [email protected]. Feel free to forward any story suggestions or comments.