Why on earth would someone give their car a name?
The act of naming cars is a fascinating intersection of practicality and emotional depth. It highlights our innate desire to connect, even with the machines that carry us through life’s roads.
When I first stepped into the world of car sales back in 1990, I received some curious advice from the seasoned sales veterans. They cautioned me with a smirk and said, “If someone is trying to trade a car with a name… run, son. They’re so glued to that car you’ll never pry it out of their hands. They’ll be offended… it never works out.”
To these seasoned pros, a named car was one of the Four Horsemen of the Deal-Breaking Apocalypse.
I remember thinking, “If that were true, nobody would ever trade a car, maybe it’s just you who hasn’t figured it out yet?”
This exchange sparked my curiosity.
Is naming a car like naming a horse?
Let’s explore the reasons I came up with for this seemingly whimsical habit. Whether it’s daily commutes or long road trips, we develop an unquestionable bond with our vehicle. We spend countless hours with our cars, driving through the highs and lows of our daily lives. This time together fosters a unique connection.
Cars are integral to our stories – from the freedom of a first car to family vacations. They are witness to our adventures, milestones and foibles. Over time, we entrust our vehicles with our safety and the safety of our loved ones. Hell, they even hear our deepest secrets and sadnesses. Have you ever talked to yourself in your car? Cried in your car? This trust often translates into a deep emotional attachment.
These elements mirror the relationship people historically had with their horses – a blend of companionship, reliance and shared journeys.
This understanding transformed my approach to car sales, particularly with clients who named their vehicles. Rather than viewing it as a barrier like the Old Car Dawgs did, I saw it as an opportunity to connect.
When the time came to discuss trade-ins, I’d gently ask, “Make, Model, Miles, any accidents?” That’s the standard stuff for a salesperson, but I’d finish with, “Is it a he or a she, and does it have a name?”
Then I’d look them dead in the eye and stay silent.
This final question was fun, usually resulting in a warm smile…and it was a total game-changer. It immediately disarmed clients and shifted the dynamic from adversarial to friendly. Acknowledging their bond with their car made them feel understood, seen and respected.
For those who did name their cars, I encouraged them to share stories. Listening to their adventures – whether about cross-country road trips or daily routines – was not only enjoyable but also crucial in guiding them closer to the decision to part ways.
When it came time to say goodbye, I’d subtly ease into, “Have you picked out a name yet for your new car?”
Though rhetorical, this question acknowledged their readiness for new adventures, reinforcing their decision to move forward. I knew they were already at the dealership for a reason.
This discovery wasn’t just a sales tactic; it was a lesson in human nature. Naming inanimate objects like cars reflects our capacity for love, our need for comfort and our desire for connection.
Over the years, I’ve found myself naming three vehicles that held particular significance in my life.
The first one was a 1989 Dodge D150 Regular Cab that I named Buddy. He was always there when I needed him, and parting with him was one of my biggest regrets.
The second one was a 2005 Ford Excursion Diesel that I dubbed Truck Norris. This powerhouse has been a steadfast presence, and though currently resting he’s slated for a future restoration.
The third one was a 2012 Chevy Silverado Z71, known as Truck Taylor. This truck has been a reliable partner.
Naming these vehicles wasn’t just about personalizing them; it was about acknowledging the role they played in my life’s narrative.
As I continue my journey in the automotive world, I’m always curious about others’ experiences. Do you name your vehicles? What stories do they carry for you?
I’d love to know more about your stories and the names you’ve given to your trusty rides.
Bob Manor is Co-Founder of Auto Auction Review and Founder of Can-Am Dealer Services