Some car owners develop brand loyalty, but some take it to the next level. Take my wife, Jasmine, who just took delivery of her eighth Subaru and her fourth Subaru Ascent!
For many, choosing a vehicle isn’t just about features; it’s about how it fits your life. For Jasmine, the Subaru Ascent is the ultimate SUV. With two little girls (Penny, 3, and Perry, 1), strollers, road trips to the new cottage and a packed schedule, the Ascent made it the perfect choice for practicality and all-weather confidence. The second-row built-in sunshades? A bonus for our VIP passengers.
The rear captain’s chairs are ideal for convertible car seats, with a middle pass-through for easy third-row access. Fold that third row down, and there’s plenty of space for groceries, kid gear or road trip essentials. And when that’s not enough, the Ascent’s roof rails and Thule roof box step in.
Let’s be real, strollers alone can take up half a trunk!
Beyond space and convenience, Subaru’s legendary Symmetrical All-Wheel Drive and top-tier safety features ensure that no road trip, detour, or surprise snowfall is ever a concern. Best of all, the Ascent delivers on value. You get top-level features and safety without the luxury-brand price tag. That’s why Jasmine has chosen the Ascent four times in a row – and she’s not alone.
The Story Behind KAYBYEE
Jasmine’s latest Ascent is even more personal, featuring a custom “KAYBYEE” license plate – it’s a playful nod to an inside joke between her and her girlfriends.
For those unfamiliar, “K, byee” is a mix of sass, humour and finality.
It’s a way of saying, “I’m done with this,” and Jasmine and her friends have used it for years. As a licensing plate it serves as a double-entendre when passing by cars. So, when she picked up her fourth Ascent in a row, the custom plate felt like the perfect tribute.
Living The Subaru Lifestyle
Jasmine, who is a teacher in Niagara, also proudly displays her Subaru Badge of Ownership, celebrating her long-standing commitment to the brand. Subaru Canada’s Badge of Ownership program lets drivers personalize their Subaru with badges reflecting their hobbies, interests, and milestones, a small but meaningful way to showcase their connection to the brand.
At Subaru of Niagara, we love seeing customers who don’t just drive a Subaru – they live the Subaru lifestyle. Whether it’s your first, fourth, or eighth, there’s something about this brand that keeps people coming back.
Looking for your next Subaru? We’d love to help you find the perfect fit, just like Jasmine did.
Devin Kaulback is the General Manager of Subaru of Niagara in St. Catharines, leading one of the brand’s top-performing dealerships. With over 15 years in the automotive industry, he played a key role in launching the dealership in 2012. He has since driven its growth, success and customer-focused approach. A 2024 graduate of the National Automobile Dealers Association Academy, Devin continues to expand his expertise in dealership operations and leadership. Outside of the automotive world, Devin and his wife, Jasmine, share a passion for travel and hospitality. Together, they own Chalet Noir, a cozy Airbnb retreat in Severn Bridge, just 15 minutes north of Orillia. The property, named for its sleek black exterior, doubles as their family cottage.
