Sports cars are unreliable, right? Not so, if it’s a Porsche. The German brand has ranked highly in independent dependability studies for years, once again placing near the top amongst premium brands in the most recent 2020 J.D. Power Vehicle Dependability Study, so it only makes sense that the brand does well in customer satisfaction studies too.
For its second consecutive year, Porsche has achieved the top spot in J.D. Power and Associate’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, which surveys customers on their ownership experience, including how their vehicles drive.
“I am gratified at how excited our customers are with their new dream cars,” stated Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. “Porsche believes in continuous improvement and winning the top spot again just encourages us to find new ways to delight our drivers.”
The 2020 APEAL Study judges the “emotional attachment and level of excitement” with U.S. owners that purchased a new car, truck or SUV at least 90 days before. Covering 37 attributes, the study questions owners about the “sense of comfort and luxury” when stepping inside, the “power they feel when they step on the gas,” and more, states a Porsche North America press release.
The APEAL index score is measured on a 1,000-point scale, and Porsche earned 881 points for this year’s highest average of all brands. By comparison, most premium brands averaged 861 points, and it wasn’t as if J.D. Power’s participant sampling was low, thanks to more than 87,000 purchasers and lessees of 2020 model-year vehicles taking part. The study, now in its 25th year, queried respondents from February through May of 2020.
Story credits: Trevor Hofmann
Photo credits: Porsche
